Like anywhere in the world, Kit Kat is a popular brand in Indonesia associated with “break”. However, for young people any snack is good to accompany their break time. Thus the challenge to create a stronger link for Kit Kat as THE break-time snack.
The “Pendekar Golok Emas” video taps on moments when people get stuck, caused by mental block (or “mentor” in Bahasa Indonesia).
Fictional and rather fantastical characters were created to illustrate this unpleasant experience and how taking a little break with Kit Kat could help us survive.