MullenLowe Lintas Indonesia, MullenLowe Singapore and MullenLowe Lintas Group (India) joined forces to create a heartfelt film for Lifebuoy, the Unilever hand hygiene soap brand. Launched just before Indonesia’s 79th Independence Day, the film showcases everyday heroes, including Olympic champion Susy Susanti and boxing champion Ellyas Pical, to inspire Indonesians to pursue their dreams.
The message emphasises that achieving dreams requires daily effort and good health, which is vital in light of rising infectious diseases post-pandemic.
A press conference with local heroes supported the launch. It was amplified through traditional and social media platforms, including 30-second clips shared on channels like TikTok to reach a wider audience.