Unilever

Lifebuoy Cool Fresh Ketempelan Dinginnya

What makes “Ketempelan” even more powerful than Kuntilanak and Pocong?

If you love horror, this one isn’t for you—not because it will keep you up at night in fear, but because it will have you wide awake, laughing.

We’re kicking off 2025 with Lifebuoy Indonesia’s most highly anticipated and unconventional commercial yet. In collaboration with @mullenlowesg @mllintasgroup_ @lifebuoyid and Director Wuthisak Anarnkaporn @un.factory01 to create a groundbreaking ad for the Indonesian market—one so unexpected, people won’t believe it comes from a legendary brand like Lifebuoy.

Credits:

Lead Agency: MullenLowe Lintas Indonesia Client/Brand: Unilever