New kicks come and go, just like there’s always breaking news in town, new trends to follow, and tons more that require your attention. This never-ending cycle sometimes overwhelms us.
While other brands tirelessly work to keep up, @reebokindonesia decides to take the opposite approach.
The #FOMOISDEAD collection is the answer, pushing the message of Better Worn.
To dominate social media’s share of voice during the launch of its latest collection, a relatively under-the-radar sneaker brand must amplify its consumers’ voices as its own.
Check out the “Ada Reebok-Reebok Apa Ni” case study here.