The campaign spotlights genuine stories of resilience and perseverance among Indonesians, particularly during the Covid-19 pandemic and economic hardships.
We unveiled this Pepsodent campaign “Behind Every Smile in Indonesia”, which showcases the transformative power of a smile during challenging times. This campaign underscores Pepsodent's enduring commitment over decades to eradicating health diseases and ensuring dental health access for all, reflecting its purpose as a brand.
These stories highlight how communities can unite through the strength of dental health, reflected in smiles, overcoming obstacles, and spreading joy.