This campaign was to inspire mothers to create more variety of meals using Bango Sweet sauce. The fact that Indonesians love adding sweet sauce into most of their dishes gives the brand a strong reason to strengthen its brand preference.
The series was run on the national press just before Muslims' Eid al-Adha, or the Feast of Sacrifice, the day when people in Indonesia cook many dishes using sacrificed animals.
Indonesians eat all parts of animals: beef ribs and tongue, chicken head and claws, mutton brain, and intestines. Modelled after the typical meat diagrams, each ad showed various dishes that were cooked using specific parts of the animals. People were then encouraged to get the recipes from Bango’s digital app.
