With 18 years of agency experience, Fifi transitioned from a joint venture bank to the advertising industry. Her roles at Ogilvy & Mather Indonesia – Redworks and McCann Worldgroup Indonesia honed her skills in project management and finance, particularly in budgeting and financial reporting. As the Associate Operation Director at MullenLowe Indonesia, Fifi leads the team, ensuring smooth company operations by monitoring resources and addressing scope and policy issues.