Eddy blends brand strategy with performance to drive impact and growth. He led integrated campaigns across social. content and commerce grounded in data and creative excellence for various clients, from Telco, FMCG, Beauty, Automotives, etc.

His experience across Faims Media, Syndicate 73, Brand Union, and Gushcloud International sharpened his ability to connect audience insight with business outcomes – leveraging creators, content, and technology. Now at MullenLowe Indonesia as Group Head Business Director, he aims to focus on strengthening client partnerships, building long-term value, and accelerating revenue growth—turning ideas into impact across fast-moving digital channels.

Client experience:
Indosat, Grab Indonesia, Huawei, Philips / Versuni, Otsuka Group, Mayora, Hyundai, Kalbe Group, Indofood, Gudang Garam Group, Emina (Mitsubishi Living Group), Pizza Hut, Uniqlo.