Icha is a digital strategist, experience in leading campaigns and driving digital transformation for global brands across Asia, Europe, and the US. She has held leadership roles at ADA Asia, Potato Head Bali, and Leverate Group, delivering growth through full-funnel strategy and performance-driven execution. Since entering the digital field, she has built expertise across platforms including Google Ads, TikTok, META, Yahoo Gemini, Taboola, and Outbrain, supported by tools such as Data.ai, Smartly, Hootsuite, Talkwalker, and GWI.

Client experience:
Indonesia: BCA, Datsun, Mitsubishi, Yamaha, Tokyu Land, Starbucks, Auto2000, Mazda, Uniqlo, Watson, British American Tobacco, Danone, Best Denki, and Tri. Outside Indonesia: Mondaine Watch for Japan, Starbucks for Singapore, Whitewall for USA & Germany, Sennheiser for USA, Germany, Japan, Korea, UK, Ireland, France, Austria, Italy, Spain & Australia and Gerolsteiner for Germany.