Challenge : Among its communication strategy,product demo has become the most suitable approach to illustrate CIF Spray’s efficacy. However, people are reluctant to see boring and formulaic product demos. We needed find a new way to engage the audience.
Solution : We created the world first multi-surfaces table, constructed of 10 different surfaces with each table containing a CIF Spray compartment.
Results : The tables generated thousands of product demos and sold 3990 bottles, 60% surpassing its target of 2500.
The tables are now making their debut in popular food courts and restaurants.
