BACKGROUND
To inspire mothers to create more variety of meals using Bango Sweet sauce. The fact that Indonesians love adding sweet sauce into most of their dishes gives the brand a strong reason to strengthen its brand preference.
PEOPLE
The series were run on national press just before Muslim’s Eid al-Adha or the Feast of Sacrifice, the day when people in Indonesia cook a lot of dishes using the sacrifice animals.
IDEA
Indonesians eat all part of the animals: from beef ribs and tongue, chicken head and claws, mutton brain, to intestines. modelled after the typical meat diagrams, each ad showed various dishes that were cooked using specific parts of the animals. People were then encouraged to get the recipes from Bango’s digital app.
