Lowe Indonesia will partner with PT Indofood Sukses Makmur brand Qtela, to market a new range of snacks. The work was won following a three-way pitch against Hakuhodo, and incumbent agency Neo. Lowe will be AoR for the new snack range, carrying out full-service campaigns across the country.
The win comes on the heels of Lowe Indonesia’s successful retention of marketing duties for Indofoods’ iconic instant noodle brand, Indomie.
Joseph Tan, CEO, Lowe Indonesia, says of the Qtela win: “The brief of modernising traditional Indonesian snacks is a great proposition for a product range, and it presents a good canvas for some interesting work. Our creative teams are particularly excited about this new challenge, and we’re all very much looking forward to partnering Qtela.”
Rupen Desai, Regional President, Lowe Asia Pacific shares: “We’re delighted that our team in Indonesia will be picking up duties with Qtela, across one of Asia’s biggest markets. It is both a testament to the agency’s strengths in Indonesia, and excellent that Lowe will be deepening its partnership with Indofoods.”
For more press information, contact Miah Tolha, Project Manager – PR, Asia Pacific
About Lowe Indonesia
Lowe Indonesia is the largest and most awarded agency in Indonesia, with over 25 years’ country experience. The agency partners with leader brands like Unilever, Philip Morris-Sampoerna, Nestle, Indofood, Indolakto and Garuda Indonesia, building powerful ideas that engage the many, not the few. Lowe Indonesia is a creative hub for its 300 diversely talented employees that drive the outstanding integrated communication services to clients.
Lowe Indonesia is part of Lowe + Partners, a network of advertising and communication agencies with presence in over 80 countries around the world. Lowe is part of the IPG group of companies, and has been present in Asia-Pacific for over 70 years and now covers 15 countries in the region.
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