Trained as a biochemical engineer in Singapore, Joseph knew it was not meant to be while undergoing internship in a chemical plant 24 years ago. The prospect of wearing a white laboratory coat for the rest of his professional life reaffirmed his decision.
He made his foray into advertising after graduating with a second degree in Australia majoring in marketing. His original aspiration was to be a copywriter only to have a creative luminary telling him it’s a bad idea. Acting on that advice, he began his advertising career in account management which saw him worked with agencies like Dentsu, Batey, D’Arcy, TBWA and Ogilvy across a few countries within the Asia pacific region.
He came to Indonesia in 2004 and took over the role of Country CEO for Lowe Indonesia in 2008. Together with his team, Lowe Indonesia became highly formidable in helping marketers overcome some of the toughest business challenges but also garnered an enviable reputation for building some of the most iconic brands in the country.
Joseph loves to collect old vinyls, eat bakmi ayam and addicted to endurance sports.