Armed with a degree in psychology and idealism burning in his heart, Daniel contemplated a career as a counsellor before he decided to turn good and went into advertising instead. A decision he has cherished ever since.
Prior to joining MullenLowe, Daniel was the Chief Strategy Officer for J. Walter Thompson Indonesia, Malaysia and Vietnam and before that he was at the Saatchi network, from Regional Planner of Singapore and Indonesia, to Associate Strategy Director.
When not doing planning, Daniel actively contribute to the industry he loves through various engagements. From speaking about branding and the ASEAN economic integration, becoming Jury President of Cannes Young Lions Indonesia, conducting trainings on behalf of Indonesian Advertising Association, to giving seminars at Universities.