Armed with a degree in psychology and idealism burning in his heart, Daniel contemplated a career as a counsellor before he decided to turn good and went into advertising instead. 12 years on, this remain a decision he has cherished ever since.
Before he joined MullenLowe Group, Daniel worked in Singapore, Malaysia, Vietnam and Indonesia with Saatchi & Saatchi, McCann Worldgroup and J. Walter Thompson, handling local and global clients from a wide range of categories, from Airlines, Automotive, Beverages, Banking, FMCG to Pharmaceuticals.
As the Group Chief Strategy Officer, Daniel leads a department of brand strategists, digital strategists, and analytics, overseeing the strategic planning of all global and local clients of MullenLowe Group of companies.
When not doing planning, Daniel actively contribute to the industry he loves through various engagements. From speaking about branding and the ASEAN economic integration, becoming Jury President of Cannes Young Lions Indonesia, conducting trainings on behalf of Indonesian Advertising Association, to giving seminars at Universities.