Backgroud:
This year’s main communication for Elevenia will be focusing on the idea that with Elevenia, you are guaranteed the cheaper price. “HEPI belanja di Elevenia karena harganya dijamin paling murah”
The People:
Our e-commerce consumers are more advanced compared to normal shoppers. To them, online shopping becomes a compulsory. Shopping is no longer to fulfill necessities, but also desire. Shopping is their entertainment.
The first focus market for Elevenia are people who knows and have tried e-commerce. The second focus target are people who knows but have never tried e-commerce.
Objective:
To increase brand awareness by 95%
